From Suite to Stage @ CES
Spotify impress with branded moments
Spotify were the brand to experience at CES with a series of pitch-perfect activations. 2Heads were delighted to partner with this world leader, designing both their networking suites and hosting an evening of live music that put Spotify’s innovation at the forefront of all attendee’s minds.
The Brief | A Suite Spot
When Spotify stepped off the CES show floor and took over an entire floor of suites at the Fairview Villas, The Wynn, they wanted their 15,000 square feet of unique space to generate a greater level of impact that their CES activations had previously. Not a beat could be missed; all elements from their previous c-stand had to be incorporated and enhanced into five hotel suites that could host formal meetings, panels and demos.
2Heads worked closely with Spotify on the CX narrative for the suite series, building their requirements into a branded ‘music-led’ journey for each guest. Each environment, from meeting space to lounge, demo area to podcast booth focused on an individual experience for the attendees that incorporated the fun and dynamism synonymous with Spotify. Every touchpoint including the creative, the content, the refreshments and the digital event tech were ‘on brand.’
The Solution | Supper Sounds
To kick off CES each year, Spotify also host their annual Supper that celebrates creativity through taste and sound at the Hakkasan Nightclub. We developed and delivered an end-to-end proposal for the experience that included concept, environmental design, fabrication, audio visual, production, venue liaison, talent management and overall attendee experience.
The fun continued into the evening with a catered dinner by celebrity chef Kristen Kish and a stunning live musical performance by Rita Ora. Embracing the Hakkasan venue and environment, we designed multiple Spotify ‘moments’ with integrated branding and messaging to engage the 700 pre-invited guests. Guests interacted for hours with the many Spotify opportunities, including the infinity mirrors, digital photo booth, chef stations and branded bars with laughter heard throughout this all-encompassing live music and food experience.
The new Spotify Suites provided the perfect opportunity for the megabrand to host partners and executives in an environment that was fun, relaxed and allowed them to recharge before a party event that fully reflected the Spotify brand personality, ever evolving and full of creativity.